I've been promoting parties for over 6 years in Atlanta. It's been an interesting run thus far. I've had some great moments. I can't complain. This is a great way to earn a living. The buzz around the city is that the ATL party scene isn't what it use to be. There are a few reasons why. Let's examine it:
1) Violence: The clubs began closing early a few years ago due to the Buckhead shooting outside of Chaos (no pun intended). There were other incidents as well such as the Buckhead murders that Ray Lewis found himself connected to. Essentially there was too much ignorance going on near old money so change was inevitable. The clubs began closing at 3am rather than 4am and very quickly the Buckhead club district came to an end.
2) Social Networking: When myspace's popularity took off it soon made many people feel like they could be promoters. If you had 5,000 friends you could throw a party too, right? Wrong! Ultimately too many parties and in turn too many clubs have saturated the market. If you spread too many people out what you end up creating are MANY WACK PARTIES. Somehow promotions seems to be the next best thing to sports and music in many people's books. It's not as glamorous as it seems and definitely not as easy as many think.
3) The Casual Promoter: In most businesses everyone shares the same goal ... money. If you enter into business it's to make a profit, right? Furthermore, as an entrepreneur it should be your ultimate goal to become self-sufficient from your business, right? Wrong! That doesn't seem to be the case with many Atlanta promoters. Almost all promoters are men and it seems like popularity and p#ssy are good enough perks rather than profit for these grown man story tellers #drakeReference. You'd be surprised how many promoters are FRONTING HARD. Now as a consumer one might say, "how does this affect the quality of the parties I attend?" I've even seen consumers say these promoters that don't charge "get it" and that these promoters "understand the economy." WRONG! As promoters we have expenses (security, deejays, hosts, advertising, flyers, sound, staff, photography, etc.) that must be paid each night. When promoters cannot make revenue at the door it reduces the quality of (security, deejays, hosts, advertising, flyers, sound, staff, photography, etc.) that we hire. Do you get my point? Ultimately what seems good at first will water down the quality of the product. Have you been to Miami, LA, NY or Vegas? Their parties are bananas! Do you know why? It's because people pay for the product. As my father always says, "cheap thing no good ... good thing no cheap."